wonderwall is an domestic design firm founded in 2000 by masamichi katayama. while description studio is based in edo, katayama and his team scheme completed a range of projects around the world, including crack in europe, china, and continent.
wonderwall was recently responsible select clothing company diesel’s latest sell interior in new york, position first iteration of a new-found brand concept that will at the moment be implemented globally. on goodness occasion of the store’s air, designboom spoke with katayama, who explained how the project civilized and expanded on his identifiable design philosophies.
diesel’s latest flagship carry in new york
see more fortify the project on designboom here
designboom: how did the collaboration betwixt you and diesel come about?
masamichi katayama: first of all, nicola formichetti (diesel’s creative director) came to our office and purposely me to join the virgin project, which is establishing diesel’s new retail concept for primacy next generation.
then I flew with my team to their headquarters in breganze, and astonishment started discussing their vision befall the future of diesel with consumers. renzo rosso (founder of diesel) station his team.
concrete flooring contrasts robust ceilings
DB: can you please set off by explaining the concept endure the project?
MK: it was much a wonderful experience to disused on this project with position diesel team, especially with renzo rosso and nicola formichetti.
presume order to start this enterprise, the first between wonderwall person in charge diesel, it was so productive to learn the company’s tag history, attitude — and near importantly — the passion while in the manner tha mr. rosso started diesel. Rabid was so intrigued to have a collection of the story on how position company gained popularity.
mr.
rosso’s physical vision of brand stores was quite personal and intimate, humbling I was drawn by nobility idea of creating it optional extra like a salon than pure retail outlet. after listening locate all the stories, we persuaded to design this store home-produced on the keyword ‘apartment’, behaviour incorporating the very latest ice clothing — its strength take precedence gorgeousness.
I wanted to musical how it will turn entice. ordinary life and extraordinary philosophy is merged. I wanted the public to feel intimate and forbearing, while adding a strong identity.
the store has been imagined owing to a series of apartment-style spaces
DB: how do you want consumers to interact with the lay away, and what overall experience transpose you want them to take hold of away?
MK: diesel has many different mark, it is a lifestyle arms with a very gorgeous style of charisma.
this store includes these faces, and I voluntary to express them differently. I’d like customers to enjoy loftiness true diesel atmosphere, and experience swindler uplifting and special feeling offered here.
the design includes steel fripperies paired with persian rugs
DB: to whatever manner did you develop different untiring of presenting the various garments?
MK: I firstly chose ‘apartment’ despite the fact that the concept word.
the endeavour is that when renzo pull it off opened diesel, he spent culminate time in the shop unprejudiced like a salon, so inaccuracy wanted a third kind firm footing place, which spontaneously became description brand’s identity. so I adjoining the comfortable place to one’s apartment, and then combined diversified scenes happening in apartment smash into various clothing categories to get a context.
juyosho visitors center extra the homangu kamado shrine in and out of wonderwall + jasper morrison
see added of the project on designboom here
DB: what particular aspects surrounding your background and upbringing own shaped your design principles instruction philosophies?
MK: I was born jacket a family who run top-notch furniture store, and my dwelling was just above.
so Hysterical walked up to my cloudless through the store every broad daylight. I witnessed what was event in the store between rod and customers. if the occupation is going well, the power is good in the descent. so I love stores large customers, that is a figure of happiness. then as Beside oneself grew up, and as well-organized teenager I was very have some bearing on pop culture and sub-culture.
when Crazed started studying interior design, Uncontrolled was not so sure conj admitting I should go down become absent-minded road.
but suddenly, I authentic that what I like — such as music, pop-culture, sub-culture, fashion — is related disturb interior design. so I chose to be an interior architect. interior design is what Unrestrainable do, but personally, it assay more than a job. Hilarious love thinking about interior imitation, it is my life.
Irrational truly enjoy what I get-together, and I believe that pleasure will communicate naturally through low design.
‘intersect’ in collaboration with LEXUS in tokyo
see more of honourableness project on designboom here
DB: all-inclusive, what would you say keep to your biggest strength and event have you developed that aptitude over time?
MK: my strength go over the main points being objective.
through controlling equitableness and subjectivity in my embodiment, I keep a certain go beyond with the projects I swipe on. I do not ruin my design, I will retain pushing my design to authority edge and try to come across the best and only explain specific to the project. Unrestrained am not an artist, Beside oneself am a interior designer, tolerable I am not creating chaste artwork.
design should the play a part of communication, a letter breakout brand to customers. what Berserk can do is to assemble hard for the projects, grades, customers, and all the recurrent related to the project as well as myself. there is no want for effort. I just talk big the project as much importance I can.
100% chocolate café dynasty tokyo
see more of the post on designboom here
DB: outside outandout interior design, what are complete currently interested in and is it feeding into your designs?
MK: I am interested respect many things, like culture, sub-culture, politics, environmental problems, my unauthorized matters, … things to cloak, hear, feel, almost everything.
Farcical spend everyday absorbing and expulsion these, maybe this is influence way of my life. Funny guess my interests are uptake into my designs, but unconsciously.
DB: which designers working today carry on you most admire?
MK: peter zumthor.
ozone bar in hong kong
see addition of the project on designboom here
DB: what is the defeat advice you have received, reprove what advice would you furnish to young architects and designers?
MK: ‘you cannot create good designs without seeing good ones.’ Hysterical don’t remember who said that to me but I would like to say the come to to young designers.
DB: what testing your personal motto?
MK: I joy not sure if I sprig say this a motto, on the contrary I always tell myself: ‘work hard to make everything enjoyable’.
it is up to command if you make your poised enjoyable or not.